Search logs

Analyze the terms customers search for in the store by search count, found products, and redirect status; identify zero-result searches.

The Search logs screen summarizes the terms customers enter into the store search box on a per-term basis: how many times a term was searched, the average number of products found, the first and last time it was searched within the selected range, and whether it was redirected to an address. It is used to find frequently searched terms that yield no results or are not redirected, to improve search rules (keywords, synonyms, word matching). The screen is read-only; no records can be modified here.

Accessing the screen

Navigate from the menu via Searchandising › Monitoring › Search logs.

If you do not see it in the menu, your account does not have permission for this screen.

Screen sections

From top to bottom, you see:

  1. Title: Search logs with the description "Examine raw search records by term." below.
  2. Summary cards: four cards. Numbers are calculated not only for the visible page but for all terms matching the current filter.
  3. Top 10 search terms card: the most searched terms matching the filter, with their search counts. If no terms are available, the card is hidden.
  4. Filter area: Date, Company, Search term, Match status and Clear / Filter buttons.
  5. List: summary rows by term.
  6. Footer note: "End date is inclusive."

Summary cards

Card Meaning
Distinct search terms Number of distinct terms matching the filter.
Total searches Total number of searches made with these terms.
Avg. product count Average number of products found per search. The card's hint "Weighted by search count." means frequently searched terms influence the average more.
Zero-result terms Number of terms with an Avg. products value of 0 in the list. If greater than 0, the card appears in a warning color.

The cards and the Top 10 search terms card are calculated according to all filters including Match status. For example, if you filter only Unmatched terms, the top 10 search terms are selected from unmatched terms only.

Filtering and searching

Field Purpose Tip
Date Date range when searches were made (start – end). If both fields are empty when the screen opens, the last 7 days are filled in. The end date is inclusive.
Company Selects the site (company) where searches were made. Default is All. The box appears only if there are companies to select.
Search term Filters by text contained in the term. Performs partial matching: typing "boot" will also list terms like "women's boot".
Match status Separates terms by redirect status. All (default), Matched, or Unmatched.

Filters are applied by pressing the Filter button (or Enter while in a field). Clear empties all filters including date fields and immediately reloads the list; if date fields remain empty, searches from the last 7 days are listed.

Clicking a term in the Top 10 search terms card fills the Search term filter with that term and immediately filters the list; pressing Filter is not required. Since the search term filter performs partial matching, other terms containing that term may remain in the list.

List

Each row represents a search term. Searches differing only by case or leading/trailing spaces are grouped into a single term; therefore, terms appear in lowercase in the list.

Column Meaning
Term The term the customer typed into the search box. This column cannot be hidden.
Total searches Number of searches with this term in the selected range.
Avg. products Average number of products found in searches with this term. If 0, shown in red and bold; these terms count towards the Zero-result terms card.
First search Date and time when the term was first searched in the selected range.
Last search Date and time when the term was last searched in the selected range.
Match Matched (green) or Unmatched (gray). Indicates whether the term's most recent search matching the filters was redirected to an address.
Redirect URL If matched, the address the customer was redirected to; if unmatched, "—".
  • Default sorting is descending by Total searches; most searched terms appear at the top. You can change sorting by clicking column headers except Redirect URL; sorting applies immediately.
  • Per page can be 25, 50, or 100; default is 25. The total number of terms matching the filter is shown as "Filter result: N records."
  • From the Columns menu, you can hide or show columns except Term; your selection is remembered by your browser.
  • The refresh button in the list toolbar reloads the list with updated data.
  • Clicking a row or pressing the Recent searches button at the end of the row opens the term's detail box.

Actions

Reviewing recent searches for a term

Use this to see why a term yields few results, which words are recognized, or where the customer was redirected.

  1. Click the term's row in the list or press the Recent searches button at the end of the row.

  2. A box titled "Recent searches for “<term>”" opens. It shows "N records listed" at the top.

  3. Records are sorted newest to oldest. Each record includes:

    • Record number, term, company where the search was made, and search time.
    • Products: number of products found in that search; shown in red if 0.
    • Matched words: recognized words in the search (green badge). If a word matched an attribute, the badge shows which attribute and value, and match type if any in parentheses.
    • Unmatched words: unrecognized words in the search (red badge).
    • Applied filters: filters applied in the search, in "field: value" format (orange badge).
    • Redirect URL: if the search was redirected, that address.
    • Redirected category: if redirected to a category, that category.

    Sections with no information are hidden.

  4. When finished, press the Close button.

Notes:

  • The box uses the Date and Company filters applied in the list; Search term and Match status filters do not affect the box. The box shows only the exact term (case-insensitive); it does not include other terms containing it.
  • The box shows up to the last 200 records. When the limit is reached, a warning "Only the last 200 records are shown." appears; narrow the date range to see older records.
  • If no records are found, "No records found" is displayed. If records cannot be read, a Something went wrong message and Retry button appear.

Statuses

Status (on screen text) Meaning Next step
Matched The term's most recent search matching filters was redirected to an address. Verify the address is correct in the Redirect URL column.
Unmatched The term's most recent search matching filters was not redirected. If frequently searched and yielding few results, consider redirecting to a page with Word matching or defining alternative spellings with Synonyms.
Red 0 in Avg. products column The term is considered zero-result. Check the Unmatched words section in the detail box; add synonyms for misspellings.

Common situations

  • The list is empty. No searches match the filters in the selected date range. Expand the date range, clear Company and Search term filters, and set Match status to All.
  • Date fields auto-filled on screen open. If empty, the screen fills the last 7 days. Change dates and press Filter to see another range.
  • Is the end date inclusive? Yes. For example, entering today's date includes today's searches.
  • Customers typing the same term in different cases appear as one. Searches differing only by case or leading/trailing spaces are grouped into one term.
  • Cannot see older searches in the detail box. The box shows up to the last 200 records; narrow the date range to view older periods.
  • "Something went wrong" error. Search logs may be inaccessible. Press Retry; if it persists, report to your system administrator with the Technical detail text.

Related screens